Lulu: The App That Helps Females Prepare Smarter Dating Decisions

TL;DR: If only you dating‘ve ever desired you can examine the inventors you date, or perhaps the men you know who would make great dates, as if you evaluate restaurants, subsequently Lulu is going to make all of your hopes and dreams be realized. Just like the first-ever application for women, Lulu is actually using lead-in this sector, assisting women create better matchmaking choices and guys become better daters.

From Amazon to Yelp, we’re in a global in which people love to review circumstances. Everybody else can’t wait to talk about their particular opinion about their newest food and/or finally apartment they lived-in, exactly what about the newest man they proceeded a night out together with?

Well Lulu is the ideal outlet for doing just that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a private social network that gives females the chance to rate the males they date, recommend date-worthy men and share private encounters with many other like-minded women.

Its like speaking with your very best friend

Chong and Schwartz had gotten the idea for Lulu after Chong had a memorable all-girls brunch experience. From exchanging tales about professions to romantic days celebration programs, she expected she could bottle that feeling of companionship and set it to good usage.

In 2013, that vision became possible in the form of Lulu, a place in which females can feel safe when talking about their particular love schedules.

Director of Marketing Deborah Singer mentioned it has been quite a long time coming for an application such as this in the business, specially with recommendations getting very popular in other elements of life.

“Females nowadays have suggestions about all things in their own resides… but do not get tips for anything as essential as relationships and times,” she mentioned. “We believe’s a remarkably essential region for females to be informed and have now information [about] to actually generate wiser choices on their own.”

Be it rating men they have eliminated down with, advocating top-quality dudes for other users or making pal contacts, Lulu makes a life threatening effect.

“I think we’re taking a unique info layer toward online dating space,” Singer mentioned. “Dating is one thing that doesn’t have that information layer, and we see our selves as taking additional information compared to that sector.”

Lulu stands apart from other applications because Chong and Schwartz, including everyone on the group, try to let their own characters shine through, providing down that feeling of chatting with a truly great gf.

According to Singer, Lulu is especially common among school females, that are in another online dating planet and are also in search of feminine buddies to go to for tips regarding the men they can be meeting on campus.

Lulu in addition throws the confidentiality and safety of the users very first. The app utilizes fb to make sure that gender, age (no-one under 17 is actually allowed to join) and friends circles.

But do not believe men are not allowed within women club

In might, Lulu permitted guys to start out utilizing the application when they were into being assessed.

Male customers is able to see their overall score and which hashtags ladies are using to describe all of them, like “#AlwaysPleased” or “#WearsEdHardy.”

But they can also access data that presents exactly how women position all of them on attributes such as for example laughter, kissing capabilities and much more.

Lulu’s article staff also provides guys specialized articles that offer dating advice for the certain specific areas they require enhancement in.

Females can also ask the men their opinions on a variety of subjects, such as rectal intercourse or creating a commitment.

Up until now a lot more than one million males have actually joined, with an average overview getting a seven, and some even look at the software 3 x per day.

“We noticed there had been a genuine food cravings from men to type of get statistics in what women were saying about all of them,” Singer stated. “the aim should really help dudes improve. Just like you would make use of Google statistics in your web site to enhance it, that is type Google statistics for guys.”

Creating a secure, positive atmosphere for all

Unlike internet sites like Yelp or TripAdvisor, Lulu cannot enable women to publish open feedback within their ratings.

Women are provided multiple choice choices when reviewing the guys alongside ladies can agree or disagree because of the analysis, which Singer mentioned encourages a confident environment additionally keeps user reviews from becoming needlessly mean.

“We’re rating men and women – we are rating men. We realize this is a painful and sensitive and provocative thing are undertaking, and in addition we would like to do it in a thoughtful way as well as in a constructive means,” she mentioned. “We heard from start from ladies they failed to desire to be part of anything mean, so we made the decision this particular format would keep that environment.”

Lulu use that same format as time goes by whenever growing some other prominent verticals like beauty, travel or business.

“you want to head to a location in which women can be arriving at Lulu and it’s types of their own main destination for obtaining info from other ladies,” Singer said. “We’re really concentrated on the product and continuing to create how to assist females discuss a lot more to get guidelines.”

When you’re prepared to release your girlfriend talk, download Lulu (free-of-charge!) from inside the App shop or Bing Gamble.